{"id":13940,"date":"2024-01-12T13:05:57","date_gmt":"2024-01-12T13:05:57","guid":{"rendered":"https:\/\/shareperformanceinsight.com\/index.php\/2024\/01\/12\/this-lawn-has-been-named-the-ugliest-in-the-world-but-its-all-for-a-good-cause\/"},"modified":"2024-01-12T13:05:57","modified_gmt":"2024-01-12T13:05:57","slug":"this-lawn-has-been-named-the-ugliest-in-the-world-but-its-all-for-a-good-cause","status":"publish","type":"post","link":"https:\/\/shareperformanceinsight.com\/index.php\/2024\/01\/12\/this-lawn-has-been-named-the-ugliest-in-the-world-but-its-all-for-a-good-cause\/","title":{"rendered":"This lawn has been named the ugliest in the world \u2013 but it\u2019s all for a good cause"},"content":{"rendered":"<p class=\"paragraph inline-placeholder\">      A brown and arid scrubland of a lawn is not something many gardeners would brag about.  <\/p>\n<p class=\"paragraph inline-placeholder\">      But that is exactly the kind of yard competition organizers in Sweden were looking for when they launched the prize for the \u201cWorld\u2019s Ugliest Lawn.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      People from around the world were invited to post pictures of their dehydrated grass to social media in a bid to scoop the dubious accolade.  <\/p>\n<p class=\"paragraph inline-placeholder\">      The intention, according to those behind the project, was to raise awareness of \u201csaving water on a global scale by changing the norm for green lawns.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      The competition was launched in collaboration with Hollywood actress and environmentalist Shailene Woodley, who called the contest \u201can excellent way to influence people to use less water.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      Lawns, which can require large amounts of water to maintain, are coming under increasing scrutiny as climate change makes periods of drought more frequent and more intense.  <\/p>\n<p class=\"paragraph inline-placeholder\">      The global initiative was launched on the official website for Gotland in Sweden. Explaining the rationale on its website, it said: \u201cHuge amounts of water are used to water lawns for aesthetics. As the world gets warmer, water scarcity is a growing problem.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      Water scarcity in urban areas is projected to affect up to 2.4 billion people by 2050, according to UNESCO data.  <\/p>\n<p class=\"paragraph inline-placeholder\">      \u201cBy not watering lawns for aesthetic reasons, we can protect the availability of groundwater,\u201d the competition organizers said.  <\/p>\n<p class=\"paragraph inline-placeholder\">      The unlikely title has been awarded to Kathleen Murray who lives in Sandford in Tasmania, Australia.  <\/p>\n<p class=\"paragraph inline-placeholder\">      According to organizers, Murray\u2019s lawn \u201cboasts deep, dry divots created by three wild bandicoots (small marsupials endemic to Australia) and not one dust-covered decimeter is wasted on watering.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      Murray said in the press release about her triumph: \u201cI am terribly proud! I knew I would have my 5 minutes of fame; even if it was for having the ugliest lawn on the planet! I am now liberated of ever mowing my lawn again.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      Murray is now in possession of a certificate and a recycled T-shirt proclaiming her as \u201cproud owner of the world\u2019s ugliest lawn.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      Organizers added: \u201cGotland aims to save water by changing the green lawn norm and showing Sweden and the world that sustainable behavior doesn\u2019t have to be dull.\u201d  <\/p>\n<p class=\"paragraph inline-placeholder\">      The competition followed a similar one for the ugliest lawn in Gotland in 2022.  <\/p>\n\n<div>This post appeared first on cnn.com<\/div>","protected":false},"excerpt":{"rendered":"<p>A brown and arid scrubland of a lawn is not something many gardeners would brag about. But that is exactly the kind of yard competition organizers in Sweden were looking for when they launched the prize for the \u201cWorld\u2019s Ugliest Lawn.\u201d People from around the world were invited to post pictures of their dehydrated grass <\/p>\n","protected":false},"author":0,"featured_media":13941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-13940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world"},"_links":{"self":[{"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/posts\/13940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/comments?post=13940"}],"version-history":[{"count":0,"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/posts\/13940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/media\/13941"}],"wp:attachment":[{"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/media?parent=13940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/categories?post=13940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shareperformanceinsight.com\/index.php\/wp-json\/wp\/v2\/tags?post=13940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}