{"id":14422,"date":"2024-01-22T13:59:30","date_gmt":"2024-01-22T13:59:30","guid":{"rendered":"https:\/\/shareperformanceinsight.com\/index.php\/2024\/01\/22\/down-and-out-what-went-wrong-with-ron-desantis-run-for-the-republican-presidential-nomination\/"},"modified":"2024-01-22T13:59:30","modified_gmt":"2024-01-22T13:59:30","slug":"down-and-out-what-went-wrong-with-ron-desantis-run-for-the-republican-presidential-nomination","status":"publish","type":"post","link":"https:\/\/shareperformanceinsight.com\/index.php\/2024\/01\/22\/down-and-out-what-went-wrong-with-ron-desantis-run-for-the-republican-presidential-nomination\/","title":{"rendered":"Down and out: What went wrong with Ron DeSantis\u2019 run for the Republican presidential nomination?"},"content":{"rendered":"
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MANCHESTER, N.H. \u2013 <\/span>Florida Gov. Ron DeSantis\u2019 presidential campaign peaked before it even started.<\/p>\n

A year ago, DeSantis was still basking in the glow of his convincing gubernatorial re-election victory in Florida and was the clear alternative to former President Trump in the burgeoning Republican White House race.\u00a0<\/p>\n

The former president was still facing plenty of criticism by fellow Republicans for contributing to the GOP\u2019s lackluster performance in the 2022 midterms.<\/p>\n

Additionally, Trump\u2019s 2024 presidential campaign launch at his Mar-a-Lago club in Palm Beach, Florida, a couple of weeks after the midterms was panned by many pundits.<\/p>\n

DeSantis was neck and neck with Trump in a slew of national and early state polls, but as winter turned to spring, the Florida governor came under repeated verbal assault by the former president and his allies.<\/p>\n

DeSantis was already bruised by the time he formally launched his campaign, an announcement on social media that was mired with technical difficulties \u2013 marking the first of many bad omens for the popular governor.<\/p>\n

The governor faced an onslaught of negative ads from the Trump world during late spring into summer.<\/p>\n

Veteran New Hampshire-based Republican strategist Michael Dennehy, who served on multiple presidential campaigns, argued that \u2018Trump\u2019s barrage of attacks was the beginning of the end of DeSantis.\u2019<\/p>\n

DeSantis made headlines over the summer, with a series of campaign staff purges and resets. There were more staff shakeups in the fall, this time at the DeSantis-aligned super PAC Never Back Down, which had taken over many of the traditional duties of a presidential campaign, including grassroots outreach.<\/p>\n

Longtime Republican consultant Alex Castellanos, a veteran of half-a-dozen presidential campaigns, noted that DeSantis \u2018ran a mechanical campaign and failed on two mechanical fronts.\u2019<\/p>\n

\u2018He wasted bazillions on door knocking when you don\u2019t build a brand going door to door. And two \u2013 he\u2019s a mechanical candidate who you don\u2019t want at your door. You need to be a people person to run for public office,\u2019 he argued.<\/p>\n

Dennehy agreed, charging that DeSantis \u2018just didn\u2019t have the charisma to connect with voters in Iowa and New Hampshire.\u2019<\/p>\n

Jim Merrilll, another longtime New Hampshire-based Republican strategist and presidential campaign veteran, said that the DeSantis \u2018withdrawal is also a reminder of a simple rule \u2013 voters need to first like and connect with candidates before they can support them.\u2019<\/p>\n

Merrill added that \u2018DeSantis is an excellent governor whose national campaign time and again failed to put him in a position to succeed.\u2019<\/p>\n

Castellanos stressed that \u2018the biggest thing that hurt him is that Republican voters aren\u2019t looking for an alternative to Donald Trump. Donald Trump is their incumbent president.\u2019<\/p>\n

Dan Eberhart, a top DeSantis donor, bundler and surrogate, told Fox News Digital that \u2018Ron DeSantis ran into a bump and the bump was named Trump.\u2019<\/p>\n

\u2018This wasn\u2019t about money. The campaign insists they had enough money to get to Super Tuesday. I think this was about data and polling and Gov. DeSantis being realistic about whether or not Trump was beatable,\u2019 Eberhart said.<\/p>\n

He added: \u2018more importantly, I think this was about 2028, and DeSantis doesn\u2019t want a 5% to 8% showing in New Hampshire on his record. Let\u2019s face it, he\u2019s the Republican voters\u2019 de facto second choice, and he\u2019s Trump voters\u2019 second choice, and so he\u2019s decided to get out and govern Florida.\u2019<\/p>\n

The latest public opinion polls in New Hampshire indicate Trump holding on to a double-digit lead over Haley with hours to go until Primary Day.<\/p>\n

Merrill said that DeSantis\u2019 departure from the race \u2018narrows Haley\u2019s margin for error here. Many, if not most, of DeSantis voters are going to migrate over to Trump. And so it\u2019s critical for her to do well in New Hampshire to give her some momentum heading into South Carolina.\u2019<\/p>\n

But he added that \u2018clearly the consolidation of the field over the last week indicates that there\u2019s increasing pressure to bring the primary process to a close.\u2019<\/p>\n

Dennehy was more blunt.<\/p>\n

\u2018I think it puts a nail in her coffin,\u2019 he said of Haley. \u2018I don\u2019t think she\u2019ll be able to keep under 50%. And I think there\u2019s a very good chance that Trump hits 60% on Tuesday, which will signal the end of the Haley campaign and virtually seal the deal for the Trump nomination.\u2019<\/p>\n<\/div>\n

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